Miami Beach has a new conversation starter that costs more than most cars.Papi Steak launched a $33,000 cocktail in May that comes with something no restaurant has ever offered—a Hermès Birkin bag. The celebrity-packed chophouse turned luxury dining into retail theater with this audacious move.
“It’s Not a Bag, It’s a Cocktail” blends Belvedere 10 vodka, grape oil saccharum, Lillet Blanc, and a peach garnish, served alongside caviar. Strip away the accessories and this cocktail costs $150—steep but standard for Miami’s high-roller dining scene.
The math gets interesting with that handbag attached. Birkin bags typically require customers to build relationships with Hermès boutiques and spend tens of thousands on other products before earning purchase opportunities. Papi Steak’s offer cuts through that exclusive maze entirely. If you prefer experience to material luxury, leaving the bar and getting on a train may be the way to go.
Social media erupted when content creator Mister Lewis shared footage of the cocktail. The reactions split between excitement and suspicion. “The Birkin is fake,” wrote one commenter, pointing to missing logos in promotional videos…