Beloved grocery chain Aldi is being sued by a Chicago-based snack food maker, who is alleging that Aldi’s store-brand snacks are deliberately designed to deceive customers by making them appear as their big-brand counterparts.
In a federal lawsuit filed last Tuesday in Illinois, Mondelez International said Aldi’s packaging for their store-brand cookies and crackers were “likely to deceive and confuse customers.” The packaging in question is for Aldi’s “generic brand” cookies, wheat snacks, and chocolate sandwich cookies, which do look an awful lot like Chips Ahoy, Wheat Thins, and Oreos, all products packaged by Mondelez.
Mondelez International is seeking monetary damages and a court order that would stop Aldi from selling products they believe are infringing on their trademarks, per WGN. The U.S. branch of Aldi, based in Batavia, IL, was named in the lawsuit…