Additional Coverage:
Meghan Markle’s lifestyle website, “As Ever,” vanished almost as quickly as it appeared, leaving royal watchers perplexed. The site’s merchandise sold out within an hour of its launch, prompting a swift closure that surprised many, including royal author Jane Barr.
Barr, who wrote From Berkshire to Buckingham, questioned the Duchess’s commitment to the project. “Frankly, my jaw was on the floor,” she stated, expressing disbelief at the rapid shutdown.
“What in the world?? She just launched…
It was — we are assured — a gratifying smash success. Now she is moving on?”
While it’s possible Markle plans to restock, the abrupt closure suggests a lack of long-term vision, according to Barr. “Meghan has no long-term projects. None,” she observed, noting the irony given the brand’s name, “As Ever.”
Barr, however, acknowledged the importance of embracing failure in entrepreneurial endeavors. “You can’t be afraid to fail; you will fail; and you keep going,” she advised, emphasizing the need to see projects through.
She views Markle’s quick exit as a potential missed opportunity for growth, contrasting it with Markle’s apparent satisfaction with the initial success. “It feels like Meghan starts projects purely for the launch, and then tires of them before they even have a chance to thrive,” Barr concluded.