When living in the city, the discussion of “new Atlanta” and “old Atlanta” is hard to escape. However, at 404 Coffee, a café located in the historic Black Pittsburgh neighborhood, that debate is put to rest as owner Kelli Jones pays homage to all Atlanta’s culture has to offer, one cup of coffee at a time.
“My main focus in opening up this coffee shop was to enrich this neighborhood,” Jones said. “I was born and raised over here — legacy resident — and I love the community. I love what we stand for and what we can be, and I see the growth in the city; I want us to be a part of it in a nostalgic way.”
That nostalgia hits you as soon as you enter the intimate space that reads like a love letter to the city. Plastered from wall to wall are pictures of the past, from Club 112, My Brother’s Keeper Entertainment Complex, and Golden Glide to well-known celebs and Atlanta figures drinking coffee alongside iconic images such as the Atlanta Falcons logo, street signs, and peaches galore.
For Jones, it was important to create a community hub where locals and tourists could fellowship, network, and connect while also reminiscing. As a native resident of the Pittsburgh neighborhood, she has seen the city’s changes first-hand. When she opened 404 Coffee in June 2022, her intent was to infuse the parts of the old and the new that people have come to love…