(ST. HELENA, Calif.) — NEWS: COME TOGETHER — A Community for Wine, a mission-driven company focused on wine advocacy, today announced the successful conclusion of its inaugural Share & Pair Sundays spring campaign while announcing plans for its highly anticipated second annual “Come Over October” campaign this fall. Through both initiatives, the organization, founded by three wine industry leaders, has demonstrated the power of community-driven advocacy to reach consumers with positive messages about wine.
SPRING SUCCESS SETS STAGE FOR FALL GROWTH
The Share & Pair Sundays campaign achieved remarkable success throughout the spring season, generating over 122 million unique visitor impressions from 300+ media articles, reaching 4.5 million consumers through in-store activations across 500+ retail locations in 43 designated market areas, and creating 89,000+ social media impressions. The campaign brought together wine lovers nationwide, creating meaningful connections and shared experiences around wine appreciation through diverse activations ranging from winery events to retail partnerships. Building on this momentum, COME TOGETHER — A Community for Wine is preparing to launch its second annual Come Over October campaign, which promises to expand the community’s reach and impact even further…