Celebrate Battle Creek as the birthplace of the cereal industry during the annual Cereal Festival.
The weekend starts with the Cereal Sale from 2 to 4 p.m. Friday at Full Blast Recreation Center, 35 Hamblin Ave. Visitors can purchase $2 boxes of cereal provided by Post Consumer Brands and W.K. Kellogg while supplies last.
The National Cereal Parade starts at 6:30 p.m. Friday, travelling through downtown Battle Creek on VanBuren from the Kool Center to McCamly and then right on McCamly, right on Michigan, right back to the Kool Center…