Additional Coverage:
- Meghan Markle Looks Carefree in New Brand Photo While Announcing As Ever’s Summer Product Launch (usmagazine.com)
Get ready, folks! Meghan Markle’s lifestyle brand, As Ever, is launching its summer collection today, June 20th!
A recent Instagram post from the company teased the launch with a photo of a beaming Meghan, looking effortlessly chic in a white sundress, enjoying a swing in the sunshine. The caption?
“No more sleeps!” How’s that for building anticipation?
The new collection promises the return of the brand’s popular raspberry preserves, along with exciting additions like herbal tea, cookie mixes, and even those delightful flower sprinkles Meghan showcased in her Netflix docuseries, With Love.
Originally slated to launch last year under the name American Riviera Orchard, the brand underwent a name change earlier this year, settling on the preemptively secured “As Ever.” Meghan explained the switch on her podcast, “Confessions of a Female Founder,” sharing that the original name evolved into a bit of a “word salad,” and she ultimately preferred returning to the name she’d always cherished.
This venture marks another chapter in Meghan’s post-royal life. Since stepping back from royal duties with Prince Harry in 2020 and relocating to California, she’s been busy building her brand, adding to her growing portfolio.