“It’s Like Money in a Bank”: Goodwill Shoppers in Virginia Earn Rewards with New Loyalty Program

ROANOKE, Va. – ,

The Giver Loyalty Program is now active in 37 Goodwill stores across Virginia, including six locations in Roanoke. It’s a first-of-its-kind program for the nonprofit retailer.

“The Very Important Giver Program is the next step in the expansion of the Goodwill mission,” said Catherine Marston, Director of Retail Store Support at Goodwill. “It’s a points-based system. You get one point for every dollar you spend, and once you reach 100 points, we give you a five-dollar reward that will automatically come off your next purchase.”…

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