Tennessee’s tourism industry set a new record in 2024, generating $31.7 billion in direct visitor spending and welcoming 147 million visitors, according to newly released data from Tourism Economics and the Tennessee Department of Tourist Development.
Tourism is a powerful economic driver across all 95 counties, generating $3.3 billion in state and local tax revenue — saving each Tennessee household $1,170 annually on average.
By the Numbers: 2024 Economic Impact of Travel in Tennessee…