Additional Coverage:
- ‘Shark Tank’ contestant says yes to Barbara Corcoran’s deal — and all it took was just 5 seconds (marketrealist.com)
“Eat Your Flowers” founder Loria Stern blossomed on “Shark Tank,” securing a swift deal with Barbara Corcoran. Stern’s company, which creates baked goods adorned with edible flowers, caught Corcoran’s eye quickly.
Entering the Tank seeking $250,000 for 12% of her company, Stern impressed the Sharks with her unique product and impressive sales figures. Having already achieved $2.2 million in lifetime sales, Stern explained her business model: cookies costing $7 to produce are sold for $50. The Sharks were further wowed by her $330,000 profit the previous year and features in publications like Vogue, Oprah, and the New York Times.
While Kevin O’Leary initially offered $250,000 for 25% equity, it was Corcoran who won Stern over. Despite initial reservations about Stern’s need for another partner, Corcoran was swayed by Stern’s ambition and desire to expand into retail giants like Whole Foods. Corcoran offered $250,000 for 15% equity, an offer Stern accepted almost instantly.
Since appearing on “Shark Tank,” “Eat Your Flowers” has continued to flourish. The company has partnered with Verve Coffee Roasters in California and, as of 2024, boasts lifetime sales of approximately $3.5 million.