CHARLOTTE — Krispy Kreme Inc. and McDonald’s Corp. have pulled the plug on their partnership, effective July 2.
The Charlotte-based chain has been selling its signature doughnuts in roughly 2,400 McDonald’s restaurants nationwide. Krispy Kreme said during its quarterly earnings call in May that it anticipated being in 12,000 McDonald’s locations by the end of 2026.
But the doughnut chain also said it was “reassessing” its deployment with the fast-food giant during that May call. Demand dropped below expectations after the initial marketing launch, requiring intervention, CEO Josh Charlesworth said…