SALT LAKE CITY (KUTV) — Amazon Prime Day expanded its sales event to a four-day extravaganza this year, doubling its duration from 48 to 96 hours.
According to a report released by Adobe Analytics, this extended sale is projected to generate a staggering $23.8 billion in online spending from July 8 to 11.
This marks a 28.4% increase compared to the same period last year and is $9.6 billion more than the previous year.
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Adobe Analytics highlighted the significance of this event, stating, “This is equivalent to two Black Fridays.”…