Former YMCA of the Coastal Bend cuts ties with national brand.

The YMCA of the Coastal Bend is charting a new path forward after announcing it will no longer be affiliated with the national Y-USA brand. The decision ends an 86-year partnership and marks a significant transition for the local community facility.

Marketing and Media Consultant, Taylor Alanis, said the separation came after the national organization presented the facility with an ultimatum in May. They were required to either close their doors completely or disaffiliate altogether, citing financial shortfalls from previous leadership.

“We know how and why we’re needed in this community,” Alanis said. “We serve so many people, especially those who are underserved. To see this building gone would affect so many lives.”…

Story continues

TRENDING NOW

LATEST LOCAL NEWS