“Oh geez,” exclaims Konya Hendricks Schuh as she shimmies a sofa through the front door of a historic home she’s renovating in Beloit, Wisconsin, in this 12-episode house-flipping series’ two-part debut. She laughs and adds, “That was the most Wisconsin thing I’ve ever said!”
Midwestern can-do spirit drives Schuh, a real estate agent, and her mother, billionaire entrepreneur Diane Hendricks who aim to revitalize the cozy burg with high-end flips on Betting on Beloit. Hendricks started her business in town and raised her family nearby. When the hamlet was ranked “the state’s worst place to live” by USA Today in 2019, the mother-daughter team stepped up. Diane Hendricks had previously worked on efforts to revitalize the entire industrial riverfront, finding new uses for the once-abandoned factory buildings.
“Beloit has a great history,” Schuh says. “It’s a place people came to achieve the American dream. It’s not just about restoring the houses, it’s about restoring the community.”…