‘Now you’re just somebody that I “U”-sed to know’: Utah students support logo change

SALT LAKE CITY, Utah (ABC4) — A makeover is happening to the University of Utah to get out of the shadows of other schools who use the standalone U as their logo.

It’s been a long time coming, Utah’s flagship school says this in the announcement.

“Ever since the University of Utah built the Block U on the hill in 1907, the standalone letter has been synonymous with the U in the state of Utah. According to a 2023 survey conducted by the Association of American Universities on behalf of the U, 96% of people in the Beehive State are aware of the U, and 91% of people in Utah say the U has an excellent or good reputation.”…

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