NEW YORK—Last week, The Vision Council shared that National Sunglasses Day 2025 was a resounding success, with a reported 67.5 million impressions on the hashtag #NationalSunglassesDay and 422K engagements. In addition, The Vision Council said its national media advisory ahead of National Sunglasses Day was picked up in over 500 outlets and reached a potential audience of 83 million. National Sunglasses Day and The Vision Council Foundation received print, online and broadcast media mentions totaling a reach of 438 million on June 27.
Throughout the month of June, “National Sunglasses Day” was mentioned in trade and consumer media outlets including MSN.com, USA Today, Associated Press, Forbes, AccuWeather, Daily Mail, Bloomberg, Vision Monday, Eyecare Business, Invision Magazine, 20/20 magazine and more. The Vision Council said its digital promotional toolkit for members was downloaded over 1,100 times.
Plenty of big names took part in celebrating National Sunglasses Day, including Ryan Seacrest, Hello Kitty, the National Air & Space Museum and The Weather Channel. But, of course, the backbone of National Sunglasses Day was the optical industry. In a statement to its members, The Vision Council said, “For more than a decade, The Vision Council has promoted UV safety through the annual celebration of National Sunglasses Day on June 27. Thank you to our members, The Vision Council Foundation supporters, and the industry at large for making the 2025 campaign a success.”…