Additional Coverage:
- We tried Meghan Markle’s new As Ever rosé in a blind taste test. It wasn’t what we expected, but we’d buy it again. (businessinsider.com)
Meghan Markle’s new rosé wine, As Ever, was put to the test by Business Insider reporters in a blind tasting alongside three other similar rosés. The Duchess of Sussex’s venture into winemaking has generated considerable buzz, especially after her previous As Ever products sold out rapidly.
The tasting panel, composed of seasoned wine enthusiasts and casual drinkers, sampled the rosés without knowing their identities. Brad Pitt’s Château Miraval, Summer Water, and the popular Whispering Angel were the contenders against As Ever.
The results were surprising. While Summer Water was deemed the quintessential poolside rosé with its light, berry notes, As Ever stood out for its unexpected, complex profile.
Described as “earthy,” “oaky,” and even reminiscent of a chardonnay, it defied typical rosé expectations. This unique flavor divided the panel, but ultimately won over the majority.
Whispering Angel proved divisive, with some finding it bland and alcohol-forward, while others appreciated its balanced dryness. Miraval landed somewhere in the middle, deemed pleasant but not particularly memorable.
The big reveal generated excitement. As Ever, despite its unconventional taste, emerged as a favorite.
Testers praised Meghan Markle for her bold choice to create a rosé that breaks the mold. Its higher alcohol content (14.5%) and versatility as a mixer also earned points.
While some panelists hesitated at the required three-bottle minimum purchase, most agreed they would buy As Ever again. The overall consensus?
As Ever is not your average rosé, but a unique and surprisingly enjoyable wine. It seems the Duchess has crafted a vintage that reflects her own unconventional style.