SONOMA COUNTY, Calif. – The California wine industry, a major economic force in the state’s agricultural and tourism base, is finding itself a bit unloved by younger generations.
Industry changes
What we know: — One of the state’s best-known wine counties is taking some steps to find that love.
The plan is to take a wonderful, traditional, ancient foodstuff and introduce it to folks who seem to eschew it and ignore it. That takes money.
Sonoma County vintners and grape growers are considering a self-imposed tax to establish a Sonoma County Wine Improvement District.…