TRUCKEE, Calif. – Truckee-based FiftyFifty Brewing Company is planning a major expansion, announcing its intention to open a new flagship location downtown as part of the Railyard project, while launching additional sites in Reno and Mammoth. The craft brewery, known for its award-winning beers and strong community ties, is also offering the local community the chance to invest directly in its growth through an equity crowdfunding campaign.
The company’s expansion plans date back to 2018, when it invested in their production facility. However, progress was delayed by the pandemic. Now, with what co-founders Alicia and Andy Barr describe as the “Covid hangover” finally lifting, the team is moving forward with renewed energy and a clear vision for growth.
“Demand has outpaced the space we’re in now,” said President and CXO Alicia Barr. “We probably outgrew our current Truckee location five years ago. This new flagship spot downtown gives us the chance to design from scratch – from pilot brewing to manufacturing – with everything we’ve learned over the past two decades.”…