When summer reaches its peak in Wisconsin, there’s only one place to be: the legendary Wisconsin State Fair. From July 31 through August 10, 2025, West Allis — basically Milwaukee — transforms into a wonderland of fried foods, thrilling rides, world-class entertainment, and pure Midwestern charm. It’s a 174-year-old tradition that draws nearly a million visitors annually for what locals call “the best 11 days of summer.”
The food: A culinary adventure — on a stick
Let’s be honest: You’re probably coming for the food (I know I am), and Wisconsin doesn’t disappoint. The crown jewel remains the Original Cream Puff, served fresh from the newly restored 101-year-old Dairy Building. This year, they’re adding Chocolate Cream Puffs and limited-edition Celebration Strawberry Cream Puffs to celebrate UScellular’s 20th anniversary as presenting sponsor.
But the real excitement lies in The Sporkies & Drinkies competition, featuring 12 innovative creations that push the boundaries of fair food. Picture this: Blueberry Breakfast Bratwurst from Milwaukee Brat House, Gochujang Smashburger with Kimchi Bacon Jam from Blue Moon Tavern, or S’mores Churro Fries from Saz’s BBQ. The $11 Meal Deal offers wallet-friendly options with over 30 different meals from favorite vendors.
Don’t miss “Crazy Grazin’ Day” on Tuesday, August 5, when vendors offer special reduced prices, perfect for sampling multiple treats without breaking the bank.
Entertainment that rocks the fairgrounds
The concert lineup reads like a music festival wish list. The Bank Five Nine Main Stage, presented by Miller Lite, hosts major acts including Midland with Southall (July 31), Boyz II Men with Bobby V (August 1), and Ne-Yo with Bryce Vine (August 2). Country fans won’t want to miss Jon Pardi with Easton Corbin (August 6) or Darius Rucker with Uncle Kracker (August 8)…