Nostalgia-driven marketing has revived yet another deeply missed fast food chain – as the Cowboy-themed restaurant Roy Rogers appears to be making a comeback.
The old-school chain restaurant, named for the movie star known as the “King of Cowboys,” returned to the South Jersey and Philadelphia region this summer – betting on Americans’ nostalgia for all their favorites from the 80s and 90s.
The once-beloved chain currently has 40 locations, largely in Maryland, Virginia and Pennsylvania. Though they once ruled American highways with 640 locations, mostly across the mid-Atlantic, at its peak, Tasting Table reported…