‘Spotify, social media, YouTube’: Marketing blitz helps Martin County attract new students

From aerospace engineering to culinary arts, video production and the medical field, the Martin County School District is trying to differentiate itself from charter schools, private schools and even other public school districts.

“If it is a program that is similar to another district, then how can we do it better?” asks Superintendent Michael Maine.

Maine said he hopes the district’s specialty programs will attract students from outside the county…

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