Tourism spending continues to climb in Southwest Virginia, with hotel revenue showing a nearly 7% increase in the Roanoke Valley as the region capitalizes on its diverse attractions, from hiking trails to sporting events.
“They’re spending money at our restaurants, at our retail attractions, on transportation,” says Kathryn Lucas, Director of Public Relations for Visit Virginia’s Blue Ridge.
The economic impact extends beyond visitor spending. Lucas notes the broader community benefit: “That’s all tax revenue that goes back to our local governments and helps to increase quality of life for our residents.”…