Since Briggs Barrios started selling his Super Witch ice cream with limited-edition weekly releases, there hasn’t been a single drop in two years that hasn’t sold out.
Why it matters: With the addition of soft serve to his growing repertoire of frozen treats, Barrios is about to make Super Witch more accessible to New Orleans’ dessert lovers.
The latest: Barrios is expanding his Harahan-based business with a permanent location inside Il Supremo in Metairie to open early this fall.
- Super Witch is carving out a soft-serve shop within the pizza joint with a dedicated seating area and exclusive flavors.
- Plus, the location will have a grab-and-go freezer for ice cream lovers to get their hands on pints more readily than Barrios’ twice- or thrice-weekly pickups at the Harahan storefront.
The big picture: Over the past few years, New Orleans has quietly and deliciously expanded its embarrassment of ice cream riches.
- Barrios is among them.
- He spent about three years chronicling his own fascination with ice cream on social media, sampling, he estimates, more than 1,000 pints.
- Eventually, he slowed down a workout routine that made that kind of ice cream consumption possible, and he quit eating it cold turkey, he says.
Yes, but: His aha moment came during a pandemic-era vacation to Destin…