New NIL club sets tone for Kentucky’s revenue sharing efforts
The John Calipari era brought “La Familia” to Kentucky basketball’s NIL scene. His departure led to the launch of “Club Blue,” complete with high-profile concerts, team events, and tiered gifts for donors. Now, in the Mark Pope era, Kentucky athletics is making another major shift — introducing BBN United.
According to a release from the University of Kentucky, BBN United will be the official fan membership program for UK Athletics, designed to connect Big Blue Nation with its student-athletes like never before.
“It’s where passion fuels purpose,” the release states. “BBN United isn’t just a membership. It’s a mission to elevate our student-athletes in the next era of NIL and athletics success.”…