The City of Charlottesville’s budget for FY2026 includes a total of $15,879,891 in revenues that go to Charlottesville Area Transit. Of that amount, $253,008 is to be used for marketing.
However, this year’s budget anticipates no revenue from advertising. CAT earned $51,385 in revenues in FY2022 but that dropped to $12,168 in FY2023 and $5,700 in FY2024. The budget for FY2025 anticipated $25,000 but the exact amount won’t be known to the public until after the audit of that year’s budget.
To try to reverse the tide and increase revenues, the city has issued a request for proposals for an outside company to manage advertising…