Fifth Third enters Alabama with ambitious growth plan and Huntsville as the launch pad

HUNTSVILLE — Citing the area’s innovation, Fifth Third Bank has launched its first financial center in Alabama in the Rocket City.

The Cincinnati-based bank called it a “bold new chapter in the bank’s 167-year history” as it expands its retail footprint to 12 states.

“Huntsville is the perfect launch pad for our entry into Alabama, given the community’s emphasis on innovation,” said Shawn Niehaus, head of consumer banking at Fifth Third. “Our financial centers offer cutting-edge financial solutions with a differentiated customer experience to create deep, long-lasting relationships.”…

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