Sonoma Valley landlords have a new reason to house the homeless: Cold, hard cash.
HomeFirst, a homeless-services nonprofit, and the Sonoma County Department of Health Services are launching the Rapid Rehousing Program in the Valley of the Moon, a region where about 100 people are currently experiencing homelessness, according to a county announcement.
The program is designed to incentivize landlords to rent their units to unhoused community members. Sonoma Valley landlords could receive up to $1,000 in financial incentives if they rent their units to unhoused people enrolled in the program. The program also offers tenant mediation and payment for unexpected property damage…