They are here!
Korea’s leading fast-food chain Lotteria has officially entered the U.S. market. On August 14, Lotteria GRS opened its first American branch in Fullerton, California, marking a major milestone in the company’s overseas expansion.
The grand opening ceremony drew more than 100 guests, including Fullerton Mayor Fred Jung, Los Angeles Korean Chamber of Commerce Chairman Sang Bong Jung, and officials from the Korean Consulate General in LA. Despite the 10 a.m. opening time, over 200 customers had already lined up by 9 a.m., with some reportedly arriving as early as 6:30 a.m.
The Fullerton location is offering signature Korean menu items such as the Bulgogi Burger, Shrimp Burger, and Rice Burger. To maintain quality and adapt to local tastes, most ingredients will be sourced domestically in the U.S., while shrimp will be supplied directly from Lotteria’s Vietnam operations…