Stop & Shop says it’s lowering prices in eastern Mass.

Stop & Shop says lower prices are coming to its 88 stores in eastern Massachusetts. Starting Friday, the Quincy-based supermarket chain said lower grocery prices will be implemented on thousands of items.

“We know that value matters now more than ever, and this price investment – which is the largest one we’ve executed to date – is just one example of the work we’re focused on to deliver a great experience for our customers in terms of value, high-quality products, and service in our stores,” Stop & Shop president Roger Wheeler said.

What will cost less?

Yellow tags in stores will identify the new prices, Stop & Shop said.

Among the reductions: A loaf of Italian bread will drop from $2.49 to $1.79, rotisserie chicken prices will decrease from $7.99 to $6.49 and a 16-ounce box of Stop & Shop brand pasta will go from $1.29 to 99 cents.

Prices may vary based on store location…

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