If you’ve ever heard these bells coming down your street, you already know what’s inside. Although it doesn’t roll through neighborhoods like it once did, its legacy lives on in Bakersfield. Sharing the story of Rosa Diaz—the woman who helped build this beloved ice cream brand—and how her family continues to carry on her dream.
“Oh I’ve been having these paletas since I was a little boy so I would always wait outside and wait for the little bells to ring I used to tell my dad hey dad the paleta Rosa is outside, and my dad would always go outside and buy a dozen for the family,” said customer Anthony Alejo.
What used to be a daily activity of waiting for the Paletero, customer Anthony Alejo stays loyal, and continues to buy from La Rosa at their shop…