Massachusetts has unveiled sweeping new consumer protection regulations targeting so-called “junk fees” and deceptive subscription practices. The rules, set to take effect on September 2, 2025, require businesses to disclose total prices upfront, limit unfair recurring charges, and strengthen protections under the state’s Chapter 93A Consumer Protection Act. The move is expected to spark stricter enforcement actions and possible waves of consumer lawsuits.
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Chapter 93A Expansion
The new regulations are being implemented under Massachusetts General Laws Chapter 93A, which prohibits unfair or deceptive business practices. The Attorney General emphasized that these rules are meant to create “a fairer and more transparent marketplace” by ensuring businesses clearly present the real cost of products and services. Companies that fail to comply may face not only enforcement by the Attorney General but also consumer-led lawsuits.
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Scope of Coverage
The regulations apply to businesses conducting advertising, marketing, solicitations, or sales that target Massachusetts consumers, even if the actual transaction occurs outside the state. Any business attempting to attract Massachusetts residents through ads, online platforms, or direct sales must comply. This broad jurisdiction ensures that both local and out-of-state companies are accountable under the new rules…