For more than three decades, The Bagel Café has been a cherished part of Isla Vista’s culinary fabric—a gathering place where tradition and creativity collide over hand-rolled bagels and hearty, comforting fare. Now, with the family’s latest venture, IV Pizza, they’re continuing that legacy in Isla Vista, bringing a renewed sense of community and resilience to a beloved college town.
At the core of both businesses is one simple philosophy: food made with love, served with purpose—a mantra that has guided the Friedman family through changing times, challenges, and a remarkable journey that continues to evolve.
A Bagel Tradition With Heart
Since opening its doors over 30 years ago, The Bagel Café, located at 6551 Trigo Road, has remained true to its roots while embracing the evolving tastes of its loyal customers.
“Our bagels are made the authentic New York way—boiled first, then seeded, and finally baked on 2x4s in a fire-based rotating oven,” the family shares. Unlike chain competitors, they still use liquid organic malt (never corn syrup), skip preservatives, and source the same high-quality flour that’s been part of their process since day one…