- Cracker Barrel’s recent logo redesign has sparked controversy nationwide.
- This caused the restaurant chain’s value to drop by nearly $100 million.
- Charlotte area residents have mixed reactions to the change.
Watch: Charlotte residents react to Cracker Barrel logo controversy as company loses $100 million in value.
The company unveiled its new, simplified logo last week as part of a broader rebranding effort that includes remodeling its country-style restaurants and retail stores, according to the Associated Press.
“They definitely took out a big part of the detail and made it more basic, I guess, and I don’t know why, Charlotte resident Keisha Howe said…