Twin Peaks expands in North Carolina with Fayetteville opening; Now hiring to fill 100 positions

Twin Hospitality Group Inc., parent company of Twin Peaks Restaurant, announces that a new Twin Peaks lodge will open in Fayetteville, NC, this fall, marking the brand’s continued expansion in key growth markets. The 8,200-square-foot sports lodge, located at 1891 Skibo Road just steps from the entrance of Cross Creek Mall, will be the second Twin Peaks in North Carolina and the 115th location brand-wide.

This opening represents Twin Peaks’ third conversion from a former Smokey Bones location, a strategic approach that allows the brand to enter new markets with lower build-out costs and a faster timeline. The concept reinforces Twin Peaks’ broader growth strategy, combining operational efficiency with the company’s proven hospitality-driven model to accelerate market expansion.

“We’re proud to expand Twin Peaks in North Carolina through our third Smokey Bones conversion,” said Kim Boerema, CEO of Twin Peaks in a press release. “Our first two conversions have generated significantly higher average unit volumes, and we expect Fayetteville to deliver the same success with guests enjoying our scratch-made food, 29-degree beer, and high-energy atmosphere.”…

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