The streetwear market is oversaturated, but Seventh Avenue Brand has been ushering in an exciting era.
The streetwear industry is often further enriched when founders determine their mission prior to pushing their pieces or drops to their customers. What strikes many of us time and time again is the lack of authenticity in the menswear and womenswear markets that cater to streetwear enthusiasts. However, there are quite a few labels that delve into territory that is experimental alongside messaging that feels worthy of praise. One such label includes Seventh Avenue Brand, which is based in New Orleans, Louisiana, one of the nation’s formative hotbeds of creativity. Initially launched in 2022 by Kerry Reddick, the brand is rooted in not just his values but also his heritage. The founder is a New Orleans native who has an unabashed approach towards showcasing where he’s from through clothing. “My streetwear brand officially launched in the first quarter of 2022 as an online store with global reach,” Kerry shared in an email.
The label began as a tribute to where he’s from, and the name honors New Orleans’ beloved 7th Ward. Reddick shares that the 7th Ward is “a neighborhood rich in culture, resilience, and history—a place where creativity and community thrive.” Seventh Avenue Brand holds a deeper significance than what appears on the surface. Reddick further expounds upon the label’s name and how intentional it is: “In the Bible, the 7th day represents completion, restoration, and purpose.” The brand name also serves as a reminder that our journeys are about striving toward something greater than ourselves, even in the face of challenges, according to Reddick. The messaging is clear in the brand’s plaid shirts with graphic statements and also on the cropped jorts emblazoned with “WAVES.” Further proof of Reddick’s dedication to cranking out lively designs includes the tees that are available in varying colors, such as a bold green hue, cream, and more.
“The water wave in our logo symbolizes motion—not just in life, but in the energy we pour into every project. It reflects the idea that progress isn’t static; it’s about pushing forward, staying fluid, and creating momentum in everything we do,” the founder adds. Similar to the waves of the Mississippi River that flow through New Orleans, Reddick explains that the brand is about movement, adaptability, and unwavering drive.
He adds that in a strategic move, he decided to partner with a longtime friend, Percy Crockett, to open their first flagship store in January of this year, located at 1000 N Broad Street in New Orleans. “We continue to operate our online platforms, blending digital accessibility with a physical presence,” Reddick adds. Their inclusion at this year’s ESSENCE Festival of Culture within the SOKO MKT speaks to the brand’s cultural relevance…