Market of Choice Launches Private Label Supplement Line in Collaboration With Oregon’s Highland Laboratories

EUGENE, Ore.–(BUSINESS WIRE)–Aug 26, 2025–

Oregon’s largest independent, family-owned grocer, Market of Choice, is expanding its private label offerings with the launch of a new supplement collection developed exclusively for Market of Choice in partnership with Oregon-owned and operated Highland Laboratories, a trusted dietary supplement manufacturer based in Mt. Angel, Oregon.

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