Normally, the internet is a deep, dark hole of despair, but sometimes it has its moments. Since the all-knowing algorithms know we stalk the Cousins Maine Lobster truck, when a new gem appeared on our feed, it caught our attention: On the Hook Fish and Chips was coming to Plano. Intrigued, we dug a little deeper. And since it has 633,000-plus Facebook followers, we were shocked we hadn’t heard of it before. But with a steady stream of customers at 2 p.m. on a Thursday, clearly, someone had.
It claims to offer “sea to table” cuisine, but really it’s “sea to street,” with a Texas truck so big it looks like a modified Mack. Started by a college student in Wyoming — of all places — it has since blown up in popularity, with the local franchise rolling across Texas all the way from McKinney to Abilene and Amarillo.
With a very pared-down menu, it offers one main: fish. Plus a few sides: fries, clam chowder, slaw and two homemade sodas, old-fashioned strawberry and root beer with hints of honey and vanilla (highly recommend). We knew the fish was going to be good (and huge), as the operation says that each piece is wild Alaskan cod that’s individually line-caught (no nets). It’s hand-battered right in front of you, and that takes about 10 minutes, but like all good things, it’s worth the wait…