AUSTIN - After seven years in the works and roughly $1.1 million in public funds, the City of Austin is rolling out its first official, unified logo on October 1.
Designed with input from Austin-based firm TKO and global agency Pentagram, the stylized blue-and-green “A” is meant to symbolize the region’s hills, rivers, and bridges through a clean, modern aesthetic.
But Austinites aren’t exactly embracing it. On Facebook, Donna Arwood wrote, “I find this a Cracker Barrel attempt… the result kind of lame. The current city logo is somewhat stale, I agree. But … it’s better than this.”
Reddit users jumped in too, likening the logo to “Albertsons” (the supermarket), and calling it “corporate and soulless” – a far cry from Austin’s “Keep Austin Weird” identity.
That said, not all feedback was negative. Ricardo Garcia, a 10-year Austin resident and UT grad, told CBS Austin, “It looks cool. I like it. I like the waves. I like the lines.”…