Austin’s New Logo Sparks Outrage Over Million-Dollar Price Tag
The City of Austin unveiled its first-ever official logo on Thursday morning, but instead of civic pride, the reveal has triggered a wave of criticism over its simplistic design and hefty price tag. The whole project cost the city about $1.1 million, according to City of Austin Chief Communications Director Jessica King.
The minimalist design features a blue “A” formed by two intersecting lines, representing what city officials describe as the Austin “A” with a design inspired by the area’s rivers, hills and “dynamic energy” of residents.
City Manager T.C. Broadnax has positioned the logo as the first in the city’s history to unify the city and its services…