Fabletics has officially opened its doors at Eastview Mall — marking the brand’s first location in Upstate New York.
The new store is located in the Macy’s Wing, right next to Sephora. Known for its blend of fashion-forward looks and high-performance activewear, Fabletics offers styles for both men and women. Shoppers don’t need to be VIP members to browse or buy in-store.
From online favorite to in-store experience
Originally launched as an online brand, Fabletics is now expanding into brick-and-mortar locations across the country. The Eastview Mall location brings the brand’s signature styles to the Rochester region — including workout gear designed to go from the gym to everyday life.
The store carries a wide range of leggings, joggers, tanks, sports bras, shorts, and more. Its in-house VIP Membership still exists, but it’s not required for shopping. Members, however, get perks like exclusive deals, early access to product drops, and special in-store events.
Grand opening celebrations underway
The Eastview Mall team says they’re celebrating the grand opening “with all the bells and whistles.” Shoppers can stop by during regular mall hours — Monday through Saturday from 10 a.m. to 8 p.m., and Sundays from 11 a.m. to 6 p.m…