NEWBERG, Ore. — In late 2024, the city of Newberg formed a Wine Industry Ad Hoc Committee to hear from area wineries on how to better support the industry. With tasting room visitation declining, the city sought ways to counter the trend.
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Mayor Bill Rosacker said he quickly learned one major obstacle was a lack of easy, affordable transportation to and from tasting rooms. Rideshare enterprises Uber and Lyft aren’t reliable in the area, and while wine tour companies offer strong experiences, not every visitor wants or can afford a full tour…