GREENSBORO, N.C. — Downtown Greensboro is about to come alive once again as the North Carolina Folk Festival returns for a three-day celebration of music, food, art, and community. Organizers say this year’s event is bigger than ever — and it’s not just about the performances. The festival is expected to pump $20 to $30 million into the local economy.
A Festival That Brings People Together
The Folk Festival stretches across downtown, from the Depot to the Miriam P. Brenner Children’s Museum and into LeBauer Park. With five main stages and several auxiliary stages, visitors can expect a wide variety of performances representing folk traditions from across the world.
Executive Director Jodee Ruppel says it’s more than just music — it’s about connection.
“Music is community. Music is a vibe — and it’s a good vibe no matter what kind of music it is. To bring everyone together for a moment of happiness and joy… it just lights me up.”
Free and Family-Friendly
The Folk Festival remains free to attend, with more than 40 food trucks, 40 artisans, and 50 to 60 performers spread across the footprint. New features this year include a VIP seating area and an expanded family zone. The Brenner Children’s Museum will be open and free all weekend, with outdoor stages hosting jams and dance workshops.
A Lineup for Every Generation
This year’s headliners include:
- Sammy Rae & Friends – Friday
- Arrested Development – Saturday
- Steep Canyon Rangers – Sunday
Organizers intentionally rotate performers so the lineup feels fresh each year. Rising talents like Stella Prince, Denisha, and Thunderstorm Artis are also on the schedule, giving audiences a chance to discover new favorites.
An Economic Engine for Greensboro
Beyond the music, the Folk Festival is a financial boon for the city. Last year’s event drew around 100,000 people; this year’s turnout is expected to be even larger…