Academic cheating is an age-old concern. But while students used to peek at classmates’ Scantron sheets to see which bubbles were filled in, there are new tools that some say could supercharge cheating: generative AI.
That’s not stopping gen AI brands from marketing themselves to not just college students but also faculty this school year. As the fall semester kicks off, companies like Anthropic and OpenAI are pushing their tools as vehicles to promote learning rather than impede it and pitching themselves as educational collaborators to colleges and universities, many of which are in the midst of creating policies to address GenAI use.
At the same time, some of the players in the AI race are targeting students more directly through campus clubs and ambassadorships to get them further integrated with their brands…