Bonita Springs, FL-based Discovery Senior Living unveiled a new logo on Monday to usher in what it called its “new corporate brand identity.”
“This rebrand is a reflection of our evolution as a company, aligned with the evolution of the senior housing industry itself highlighted by the demand from existing and new capital providers current and entering the sector,” CEO Richard Hutchinson told the McKnight’s Business Daily. “It reinforces to our stakeholders that Discovery is a trusted operator today and well positioned for the future industry growth.”
The new logo is a cohesive block pattern, which Discovery said is meant to symbolize the interconnected foundations of the company as developers with strong community connections, a collaborative team culture and trusted partnerships with capital and ownership groups…