City Manager Valmarie Turner said the city’s continued subsidy is one reason why she’s taking a thorough look at the facility’s operations.
One of the largest car dealerships in the region paid to put its name on Roanoke’s main entertainment venue more than a decade ago — and the Berglund Center is now part of the local vernacular.
But now City Manager Valmarie Turner is assessing both whether the naming rights continue, as well as the overall future of the civic center operations, which in theory is self-supporting but in reality continues to be subsidized by taxpayers.
Mayor Joe Cobb announced in April the city was seeking bids for a new sponsorship contract. He said the names of those interested would be pulled from envelopes and read aloud at a subsequent city council meeting. But that plan was scrapped, at least until the city administration completes its review…