For Jevon Tatum, being an entrepreneur is practically in his blood. As the founder of Essence Body Products, a sustainable wellness brand that uses natural ingredients to create eco-friendly products, his experience with wellness products started with his family’s business.
“A couple of years ago, my family used to have a kiosk in the [DeKalb Mall in Atlanta] that sold different oils and stuff. My dad used to sell shea butters,” said Tatum.” Once I got to [Talladega College] I wanted to start a business. I ultimately took it on and put my own twist on it. I started making the products like shea butters and selling it at school then everything kind of slowly evolved.”
While taking over the family business Tatum said the brand has evolved to include long-term goals of expanding into community farming and AI-driven gardening services…