When writing a story, not a news story when events help to set up the lead, the challenge is to find the right way to begin the story, and I’ve written a few of both. In the subject I’m writing about today, a well-known figure in the community and beyond, I’ve decided to just begin by describing Ross Cellino in everyday terms. Or in other words just let the lead open the door to an amazing and successful personal injury lawyer whose advertising jingle and outstanding courtroom work have made him famous in his own right.
Ross Cellino, now 68 but still working pretty much every day with four of his children working for him along with 27 other lawyers, is an affable and personable man who has made his gifted courtroom talent almost legendary. And he wears the success very well with pride and dignity. As he described himself when buying the Knox Mansion a few years ago, he is a “Buffalo guy,” and bought and restored the mansion to preserve it for the community. And as he has with most things he’s taken on, he did it well.
Ross Cellino is upbeat and still going strong 30 years after he and his late former partner Steve Barnes launched their marketing jingle campaign that began a trend-setting personal injury law business that Ross has now set up as Cellino Law, headquartered at 800 Delaware Ave. in the historic Knox Mansion, now over 100 years old and looking just fantastic and fitting for a business that continues to win an enormous number of personal injury cases every year.
Consider for measure that Ross Cellino and his team have recovered over $2 billion dollars for clients and rather than slowing down, Cellino Law is expanding now in three states (New Jersey the latest) and Ross says, modestly, “that the future looks bright.” Given the firm’s track record and with a slightly modified jingle coming soon, the high hopes are justified. This firm has a remarkable success record because it takes care of its clients in a big way. Their comments are there for all to see on the Cellino website…