September 25, 2025 (FORT WORTH, TX) Naterra International, a family-owned American manufacturer known for its iconic brands Tree Hut and Baby Magic, celebrated the opening of its new $120 million manufacturing and distribution facility in Fort Worth. The event also highlights Naterra’s more than 30-year relationship with Walmart, which began in 1994 when Walmart became Naterra’s first customer. Over the years, this collaboration has fueled the growth of Naterra’s brands, including Tree Hut, which transforms everyday hygiene routines into sensory self-care rituals, and Baby Magic, a heritage brand trusted for gentle baby care products.
“We are thrilled to celebrate Naterra’s expansion in Fort Worth,” said Walmart Vice President of Merchandising for Personal Care Jerrit Davis. “The business growth of one of our longtime partners is a great source of pride and we congratulate the Naterra team on this exciting day.”
The new facility will employ approximately 1,000 associates when fully staffed, with over 100 associates already hired to establish the operational excellence, safety practices, and quality standards Naterra is known for. This milestone underscores the importance of creating highly skilled, well-paying American manufacturing jobs…