(San Jose, CA) – Sony Honda Mobility of America Inc. (SHMA) celebrated the grand opening of its newest AFEELA Studio San Jose at Westfield Valley Fair on September 20, 2025, marking the brand’s studio debut in the South Bay Area.
The event kicked off on Saturday, September 20, with an official ribbon-cutting ceremony attended by SHMA leadership, media, and the community. Guests were among the first in the region to experience the AFEELA 1 “Core Black” Signature Series, which made its Northern California premiere alongside the “Calm White” edition.
Over the course of the day, visitors explored SHMA’s vision for the future of mobility through hands-on vehicle demonstrations, interactive gaming stations, a live DJ, and exclusive giveaways. Light refreshments kept the energy high, while AFEELA ambassadors guided attendees through the Studio’s activities.
The AFEELA Studio will remain open for a six-month engagement, offering Bay Area residents an opportunity to experience the innovative features of the AFEELA 1 firsthand. From its AI-powered Personal Agent to its Creative Entertainment Space with Sony’s 360 Spatial Sound, the vehicle showcases a new kind of experience where mobility, entertainment, and intelligent technology converge…